| ||||||
| March, 20 2009. It's Official: Twitter's Popularity Soars by Chloe Albanesius If the constant coverage of Twitter hasn't convinced you, Twitter is popular. | ||||||
 | ||||||
| Visits to Twitter have increased 1,382 percent since last year - from 475,000 unique visitors in February 2008 to 7 million in February 2009, according to Nielsen. That growth signals that the micro-blogging site is no longer just a platform for friends to stay connected in real-time; it is now an important component of brand marketing, Nielsen said. Whether that signals the real beginning of the Twitter story or the beginning of the end remains to be seen. The numbers also make Twitter the fastest growing member community destination for February. Rounding out the top three are Zimbio.com, with 240 percent growth, and Facebook, with 228 percent growth from last year. Who is Tweeting? Adults between the ages of 35 and 49 comprise almost 42 percent of the site's audience - and about 62 percent of them are accessing the site from work. The average user hits Twitter.com about 14 times a month and spends about seven minutes on the site. Mobile accessibility, however, has greatly contributed to Twitter's success, Nielsen said. In January, about 735,000 unique visitors access the site through their phones and PDAs. In the last quarter of 2008, meanwhile, about 812K unique text messages were sent to Twitter from AT&T and Verizon cell phones. "It will be interesting to watch the evolution of Twitter as it continues to gain momentum," Nielsen wrote in a blog post. "In an unstable economy, it might prove to be an economical and important part of an employer's marketing strategy that helps to keep consumers aware of and connected to their brand." Originally posted to AppScout. | ||||||
| ||||||
| Open article aat PCMag´s Web Site. | ||||||
|
Tuesday, March 24, 2009
Twitter arrollador !!!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment