Technology. |
The Mobile Web: It's Not Just for Smartphones By Laura M. Holson July 17, 2008, 3:45 pm |
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The iPhone and BlackBerry are the only devices consumers are using these days to access the mobile Web? According to AdMob, mobile surfing is far more mainstream than what many people might think. AdMob serves ads for more than 5,000 mobile Web sites and has been compiling data about which mobile phones and wireless carriers customers use to get ads when they access the mobile Web. In a recently released report, AdMob found that less expensive phones are driving mobile Web usage as much as smartphones like Apple's iPhone and Research in Motion's BlackBerry. Motorola and Samsung, according to the company's research, are two popular brands for mobile Web browsing in the United States. Nearly 36 percent of all mobile ads served up by AdMob were sent to a Motorola phone, the company said, with the Razr and Krzr coming up as the first and second most popular models. Samsung phones came in second at 14.1 percent. Worldwide, Nokia and Motorola phones are commonly used, with the Razr and Krzr again the most popular devices for viewing mobile ads. AdMob saw requests to view ads increase 19.7 percent for the month of June compared to May. Going forward, mobile Web usage is expected to grow faster as consumers swap older, simpler phones for fancier, faster models. "While it's great that the iPhone and BlackBerry are the devices of the future," said Jason Spero, AdMob's vice president of marketing, "right now the everyman and -woman are using the mobile Web in a big way, even on less sophisticated phones." |
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Saturday, July 19, 2008
Internet "móvil", no es únicamente para teléfonos inteligentes (smartphones).
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